🇿🇦 Proudly serving StellenboschBuilt for aesthetic clinics

The AI front desk for aesthetic clinics.

Your next hire doesn't need a salary.

Generic AI is built to be helpful. Amy is built to run your front desk - so your team can focus on patients.

Purpose-built for aesthetic clinics, and validated against an adversarial safety test suite before any clinic onboards.

Capture every enquiry, 24/7
Book consultations around the clock
Escalate clinical questions safely
Gets smarter every week - your clinic, your voice
Live in 10 days·No system replacement
The problem

Your front desk is working harder than it should.

Between WhatsApp, email, booking software, reception staff, follow-up reminders and review requests, a lot falls between the cracks. By the time you notice a lead slipped through, the damage is done.

~35%
Leads go cold after hours
Solo owners are in treatments 9-5. An enquiry at 11pm gets a reply at 8am - by which time half have booked elsewhere.
R3-7K
Value of one lost booking
Three missed bookings a week is tens of thousands of rand a month, leaking quietly out of the clinic.
40-60%
Rebooking without prompts
Repeat clients are the cheapest revenue you can earn - and the most often forgotten when nobody reaches out.
01New leads wait hours for a response
02Front desk teams are stretched too thin
03Consultations get missed or forgotten
04Happy clients are never asked for reviews
05Past clients disappear without rebooking
How it works

Every morning, Amy tells your team exactly what to do next.

A live daily brief you'll actually read - then click through the rest of Amy's workspace, exactly as your team sees it.

AmyAmy· Clinic OS👆 Try it yourselfLive demo
Seen in the wild

Real conversations, handled live.

HM
Hannah M.
Messenger · Today 11:42 PM
Live
Hi! Any availability for a treatment this weekend?
Hi Hannah! Saturday 2:30pm or Sunday 11am are both open - both with Dr Visser. Shall I hold one for you?
Saturday 2:30 please ✨
Booked. Confirmation + pre-care guide sent to your email. See you Saturday 💜
Lead protected · Consultation secured · Workload reduced
LV
Leah V.
Messenger · Tuesday 09:14 AM
Live
Hi! I'd love to book a treatment for next week. Also - is it okay if I'm pregnant?
Hi Leah - thanks for letting me know. Because pregnancy is involved, this needs to be answered by a qualified clinic professional. I'll pass this straight to the team so they can advise you safely.
Escalated to clinic team · Safety flag: Pregnancy · No booking made
Powered byOpenAI·Anthropic
What Amy does

You focus on the treatments. Amy handles the front desk.

Eight capabilities, one Amy, every channel your clients use.

01
Clinical safety guardrails

Amy refuses to advise on suitability, pregnancy, medication or complications. Anything clinical escalates to your team - even mid-booking.

02
Lead qualification

Amy qualifies every enquiry - treatment interest, budget, timeline - so your team knows who to prioritise.

03
Booking & calendar

Amy answers availability, shares pricing, and books directly into your clinic's calendar.

04
Treatment FAQs

From downtime to aftercare, Amy handles the repetitive questions that tie up your front desk.

05
Follow-ups

Amy reaches out to leads who went quiet and follows up after consultations - one gentle nudge, never spam.

06
Appointment reminders

Smart reminders at 24 hours, 2 hours and same-day. Clients confirm or reschedule instead of disappearing.

07
Smart review requests

Amy asks happy clients for reviews at the right moment - and knows not to ask the unhappy ones.

08
Missed enquiry recovery

Every unanswered message, missed call or forgotten lead gets picked up before it goes cold.

On the roadmap
Coming soon
Treatment-cycle rebooking

Amy reaches out at the right interval for each treatment, so clients rebook without being chased.

Coming soon
Client reactivation

Amy wins back clients who quietly stopped coming, with a warm, well-timed nudge.

Coming soon
Monthly trend reporting

A clear monthly view of bookings, rebooking and retention - no dashboards to decode.

Coming soon
Voice receptionist

Amy answers the phone too, in your clinic's voice, for the calls your team can't reach.

Coming soon
Native revenue intelligence

Lead source, attribution and revenue captured natively, so less of your stack lives elsewhere.

You stay in control

Amy works for you,
not around you.

Amy isn't a system that locks you out. She's a member of your team who reports in. Every morning she delivers a clear summary - yesterday's leads, bookings made, handoffs awaiting you and follow-ups due.

You approve, you adjust, you escalate. Amy keeps running. The clinic stays yours.

Prefer to dig in? There's a clean backend too - full conversation logs, lead pipeline, clinical handoffs and reporting, all in one view. You don't need it to run the clinic. It's there if you want it.

While Amy handled the admin

Your Tuesday,
rewritten.

08:00
Chase yesterday's no-shows
Breakfast. Not your inbox.
12:30
Reply to 6 new enquiries
An actual lunch break ☀️
17:00
Rebooking + follow-up admin
School pickup, on time.
≈11h
back this week
You studied aesthetics. Not admin.

Get your family time back. Do what makes you happy. Stop sweating the small stuff - and enjoy your job again.

Integrations

Amy plugs in. She doesn't take over.

If you've already got your booking system sorted, Amy doesn't replace it - she fills the gap in front of it.

Your clients don't open your booking platform at 9pm. They send a WhatsApp. Amy meets them there - answers pricing, collects their preferred day and time, flags anything clinical for your team - then routes it into your existing workflow.

Starter

Amy handles the conversation and surfaces the booking request for you to confirm in your current system. One tap.

Growth

Amy books directly into your calendar. She checks availability, confirms the slot, sends pre-care info, and schedules the reminder. You open your diary in the morning and the bookings are already there.

Where your clients message
Amy answers on every channel
WhatsApp
Instagram
Email
SMS
Website Chat
Fits your workflow
Works with your booking platform
Booking platformsPractice managementCalendar appsCRMs

Amy's output fits into any system you already run.

Comparison

Amy isn’t another app. Here’s what that actually means for your bill.

Most clinic tools either charge you per message, take a cut of every booking, or sell you an AI that answers questions it shouldn’t.

A part-time receptionist vs Amy

The real comparison isn’t software. It’s staffing.

Part-Time ReceptionistAmy
Monthly costR8,000 – R15,000R2,500
Available hours8am – 5pm, weekdays24/7/365
Replies at 10pm on a SundayNoYes
Takes leave15+ days per yearNever
Calls in sickYesNever
Answers pricing consistentlyDepends on trainingEvery time, exactly as set
Screens for clinical safetyDepends on trainingEvery message, every time
Handles multiple conversations at onceUnlikelyYes
Remembers every client’s historyIf they have been there long enoughFrom the first message
Gives clinical advice they shouldn’tSometimesNever
True monthly cost (incl UIF, leave)R10,000 – R20,000R2,500

Amy doesn’t replace your team. She’s the hire you can’t justify yet — until now.

Pricing

Simple monthly pricing. Cancel any time.

Three plans. One Amy. Built for clinics at every stage.

Amy’s not a subscription. She’s your next hire.

No per-message fees. No hidden costs. No “credits” that run out mid-month. One flat monthly rate - the same way you’d budget for a team member. Except this one works nights, weekends, and never calls in sick.

Starter
R2,500/mo + R5,000 setup
Solo clinic front desk
💬360 conversations / month
Amy on your primary channel + 1 more
Lead qualification + FAQs
Booking support + calendar
Clinical safety handoff
Daily owner summary
Done-for-you setup & onboarding
Get started
Most popular
Growth
R7,500/mo + R10,000 setup
Growing clinic, full automation
💬750 conversations / month
Everything in Starter
All channels: WhatsApp, Instagram, web chat, SMS, email
Follow-ups & missed enquiry recovery
Smart review requests
Monthly performance reporting
Treatment-cycle rebooking (soon)
Get started
Pro
Custom
Larger clinic, advanced workflows
💬Unlimited conversations
Everything in Growth
Voice receptionist (coming soon)
Custom reporting dashboards
Multi-staff role-based workflows
Priority support
Advanced retention analytics (soon)
Talk to us
🛡️Try Amy risk-free for 30 days. If Amy doesn’t work for you in the first 30 days, we’ll refund the setup fee in full. No questions.
Founding clinic offer
50% off your first 3 months

In exchange for case studies and direct input on Amy's roadmap. R1,250/month for 3 months on Starter, R3,750/month on Growth. Includes full done-for-you setup at no charge.

No risk: if it doesn’t work for your clinic, walk away.

FAQ

Questions clinic owners ask before they sign.

No. A chatbot answers from a script. Amy is an AI front desk: she knows your treatments, your prices, your tone, and your safety rules - and she gets smarter about your specific clinic with every interaction.
AmyMeet Amy

Stop losing leads.
Start booking smarter.

A 15-minute call. We show you Amy live, on a real clinic workspace. No pitch deck.

Book a Discovery Call
amy@useamy.co.za